Cozy Square - Logo Design
Industry
Brand Identity
Client
The Cozy Square
Service
Logo Design
Date
March 2021
"The Cozy Square" is the name that we came up with for a client's social media page and for their Etsy shop. They needed a brand identity created from scratch to attract their customers into buying hand-made, eco-friendly products made from recycled cotton.What's the idea behind the name and logo? The crafter envisions home as the safest and warmest place, where you can find everything you need. "Cozy" represents the idea of being comfortable at your own place and "square" is the actual house consisting of the four exterior walls.
My challenge was to create a logo design that encapsulates the idea of home, also to represent the eco-friendly message that Cozy Square wants to deliver to its customers.