Icon Age Defense

IAD is a premium skincare product line aimed at combating signs of aging, such as wrinkles, fine lines, and dull skin, while promoting a youthful appearance. The client’s web design goals for this line focus on creating a sleek, modern, and user-friendly website that conveys luxury and efficacy. They want the design to highlight the science behind the products, emphasizing natural ingredients and clinical results. The website should provide clear product information, engaging visuals, easy navigation, and a seamless shopping experience, while also building trust through customer testimonials and expert endorsements.